104. How A Homeless Boy Created $ 47 Billion Dollar Louis Vuiton Brand ...!!

Updated: Jun 7

Who Was Louis Vuitton?


Louis Vuitton was a French entrepreneur and designer whose name has become iconic in the fashion world.


When Napoleon assumed the title of Emperor of the French in 1852, his wife hired Louis Vuitton as her personal box-maker and packer. This provided a gateway for Vuitton to a class of elite and royal clientele who would seek his services for the duration of his life and far beyond, as the Louis Vuitton brand would grow into the world-renowned luxury leather and lifestyle brand it is today.



I. Early Life


Vuitton was born on August 4, 1821, in Anchay, a small hamlet in eastern France's mountainous, heavily wooded Jura region. Descended from a long-established working-class family, Vuitton's ancestors were joiners, carpenters, farmers and milliners. His father, Xavier, was a farmer, and his mother, Coronne Gaillard, was a milliner.



Vuitton's mother passed away when he was only 10 years old, and his father soon remarried. As legend has it, Vuitton's new stepmother was as severe and wicked as any fairy-tale Cinderella villain. A stubborn and headstrong child, antagonized by his stepmother and bored by the provincial life in Anchay, Vuitton resolved to run away for the bustling capital of Paris by walk .


On the first day of tolerable weather in the spring of 1835, at the age of 13, Vuitton left home alone and on foot, bound for Paris. He traveled for more than two years, taking odd jobs to feed himself along the way and staying wherever he could find shelter, as he walked the 292-mile trek from his native Anchay to Paris. He arrived in 1837, at the age of 16, to a capital city in the thick of an industrial revolution that had produced a litany of contradictions: awe-inspiring grandeur and abject poverty, rapid growth and devastating epidemics.


II. Rise to Prominence


The teenage Vuitton was taken in as an apprentice in the workshop of a successful box-maker and packer named Monsieur Marechal. In 19th century Europe, box-making and packing was a highly respectable and urbane craft. A box-maker and packer custom-made all boxes to fit the goods they stored and personally loaded and unloaded the boxes. It took Vuitton only a few years to stake out a reputation amongst Paris' fashionable class as one of the city's premier practitioners of his new craft.



Pic : Early Designs of Louis Vuitton.

Napoleon Bonaparte staged a coup d'etat. Exactly one year later, he assumed the title of Emperor of the French under the regal name Napoleon III. The re-establishment of the French Empire under Napoleon III proved incredibly fortunate for the young Vuitton. Napoleon III's wife, the Empress of France, was Eugenie de Montijo, a Spanish countess. Upon marrying the Emperor, she hired Vuitton as her personal box-maker and packer and charged him with "packing the most beautiful clothes in an exquisite way." She provided a gateway for Vuitton to a class of elite and royal clientele who would seek his services for the duration of his life.


III. Innovative Entrepreneur

For Vuitton, 1854 was a year full of change and transformation. It was in that year that Vuitton met a 17-year-old beauty named Clemence-Emilie Parriaux. His great-grandson, Henry-Louis Vuitton, later recounted, "In the blink of an eye he exchanged the cloth frock and hobnailed shoes of a worker for the courting outfit of the day. The transformation was spectacular, but it required all the know-how of the store's department manager since Louis' shoulders were much larger than those of Parisian bureaucrats." Vuitton and Parriaux married that spring, on April 22, 1854. A few months after his marriage, Vuitton left Monsieur Marechal's shop and opened his own box-making and packing workshop in Paris. The sign outside the shop read:


"Securely packs the most fragile objects. Specializing in packing fashions."


Pic : Early Collection of Louis Vuitton


In 1858, four years after opening his own shop, Vuitton debuted an entirely new trunk. Instead of leather, it was made of a gray canvas that was lighter, more durable and more impervious to water and odors. However, the key selling point was that unlike all previous trunks, which were dome-shaped, Vuitton's trunks were rectangular—making them stackable and far more convenient for shipping via new means of transport like the railroad and steamship. Most commentators consider Vuitton's trunk the birth of modern luggage.



Pic : Louis Vuitton store in Tokyo, Japan

The trunks proved an immediate commercial success, and advances in transportation and the expansion of travel placed an increasing demand for Vuitton's trunks. In 1859, to fulfill the requests placed for his luggage, he expanded into a larger workshop in Asnieres, a village outside Paris. Business was booming, and Vuitton received personal orders not only from French royalty but also from Isma'il Pasha, the Khedive of Egypt.



Pic : Louis Vuitton Suitcase, Price - $ 18,878


IV. Luxury Brand

In 1870, however, Vuitton's business was interrupted by the outbreak of the Franco-Prussian War and the subsequent siege of Paris, which gave way to a bloody civil war that destroyed the French Empire. When the siege finally ended on January 28, 1871, Vuitton returned to Asnieres to find the village in ruins, his staff dispersed, his equipment stolen and his shop destroyed.


Showing the same stubborn, can-do spirit, he displayed by walking almost 300 miles alone at the age of 13, Vuitton immediately devoted himself to the restoration of his business. Within months he had built a new shop at a new address, 1 Rue Scribe. Along with the new address also came a new focus on luxury. Located in the heart of the new Paris, Rue Scribe was home to the prestigious Jockey Club and had a decidedly more aristocratic feel than Vuitton's previous location in Asnieres. In 1872, Vuitton introduced a new trunk design featuring beige canvas and red stripes. The simple, yet luxurious, new design appealed to Paris' new elite and marked the beginning of the Louis Vuitton label's modern incarnation as a luxury brand.



Pic : LV's Michael Clarke's Personalised Trunk, Price - $ 170,000


V. Death and Legacy

For the next 20 years, Vuitton continued to operate out of 1 Rue Scribe, innovating high-quality, luxury luggage, until he died on February 27, 1892, at the age of 70. But the Louis Vuitton line would not die with its eponymous founder. Under his son Georges, who created the company's famous LV monogram and future generations of Vuittons, the Louis Vuitton brand would grow into the world-renowned luxury leather and lifestyle brand it remains today.


Pic : LV's Jewelry




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Louis Vuitton Today-As of Jul 27, 2020 - Forbes


BRAND VALUE : $47.2B INDUSTRY : Luxury FOUNDED : 1854 COUNTRY/TERRITORY : France CEO & CHAIRMAN : Michael Burke SALES : $15B HEADQUARTERS : Paris

Louis Vuitton is the world's most valuable luxury brand and is a division of LVMH. Its products include leather goods, handbags, trunks, shoes, watches, jewelry and accessories. Most of these are adorned with the LV monogram. It is one of the most profitable brands in the world with profit margins north of 30%. Louis Vuitton launched its first perfume in 70 years during 2016, and LVMH built a state-of-the-art fragrance factory to develop the perfumes. Actress Emma Stone was the star of Louis Vuitton’s first fragrance film.


Pic : LV's Hand Bag , Price - $ 1400


The brand added men's fragrances last year. Maison Louis Vuitton launched a new Paris flagship store in 2017, and the brand celebrates its 165th anniversary this year. Actresses Léa Seydoux and Alicia Vikander continue to serve as brand ambassadors for Louis Vuitton.



Pic : LV's Belt


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VI. LVMH Management Today



The 69-year-old French businessman, Bernard Arnault , is the chairman and CEO of LVMH Moet Hennessy Louis Vuitton SE, known as LVMH, a position he's held since 1989. LVMH is the world's largest maker of luxury goods.


He is also the richest person in Europe, who's worth $80 billion ( This Number chages as per the Times of Business ) and controls LVMH.

Arnault owns a 96.5% stake in Christian Dior, which controls 41% of LVMH.


Four of Arnault's five children work at LVMH brands that include Louis Vuitton, Rimowa, Berluti, and TAG Heuer.


LVMH, which recorded more than $53 billion in revenue in 2018, is made up of 70 companies that sell products such as Louis Vuitton leather goods ...!!

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Steiff Louis Vuitton Teddy Bear - $2.1 Million


Steiff bears are known to be the most expensive bears in the world. According to the Guinness book of world record the most expensive teddy bears ever sold was this in 2000 in Monaco. This brand sells the most collectable bears in the world.

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VII. Louis Vuitton Videos:


  1. The Homeless Boy Who Invented Louis Vuitton

https://www.youtube.com/watch?v=9M0CDOvdn2Y


2. 15 Things You Didn't Know About LOUIS VUITTON


https://www.youtube.com/watch?v=0XHO5WKXGak


3. Top 10 Most Expensive Louis Vuitton Items


https://www.youtube.com/watch?v=njoa59ZIPPc


Pic : Louis Vuitton store in Singapore


Epilogue

Founded by Louis Vuitton in the year 1854 makes a variety of products- leather goods, luxury trunks watches, shoes, jewelry books sunglasses etc.


From 2006 to 2012 this brand was regarded as the most luxurious one. In the year 2012 its valuation was US $25.9 billion. It produces most expensive Louis Vuitton items in the world.


Louis Vuitton has became synonymous Today for Luxury in the World ...!!



MM Rao

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Sources :

https://www.forbes.com/companies/louis-vuitton/?sh=4962e81f6dbe

https://www.biography.com/fashion-designer/louis-vuitton

https://commons.wikimedia.org/wiki/File:Louis_Vuitton_Champs_Elysees.jpg

https://www.ncash-pawnshop-philippines.com/louis-vuitton-bags-pawnshop/

https://www.businessinsider.in/slideshows/miscellaneous/meet-bernard-arnault-the-richest-person-in-europe-whos-worth-80-billion-and-controls-lvmh-the-worlds-largest-maker-of-luxury-goods/slidelist/68221965.cms#slideid=68222027

https://www.farfetch.com/in/shopping/women/louis-vuitton-pre-owned-x-comme-des-garcons-burned-holes-monogram-tote-item-14323624.aspx?

https://successstory.com/spendit/most-expensive-louis-vuitton-items

https://www.ncash-pawnshop-philippines.com/louis-vuitton-bags-pawnshop/

https://www.dawn.com/news/757131/clarke-to-auction-off-self-designed-louis-vuitton-trunk?view=print

https://en.wikipedia.org/wiki/Louis_Vuitton

https://www.brandunboxed.com/product/louis-vuitton-lv-belt-for-men-women/?gclid

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