6. Role of Corporate Leaders in Building Organisations

Updated: Jun 7, 2020

Ths Message was posted on 23rd Jan 2017 in FB.

I have been to my Alma Mater, DNR.College ( Andhra University ) recently, Where, I have done my MBA and met some of my old Faculty Members and shared some of the nostalgia.

On this occasion, I have delivered a guest lecture on " Role of Corporate Leaders in Building Organisations ", mainly highlighting on Akio Morita of Sony Japan, Sam Walton of Wal Mart of USA , Steve Jobs of Apple USA and Ratan Tata of TATA Group India etc ".

Its well received by my 20 years junior students...

This is really Amazing Experience. Aim to share our Knowledge and Experience with Budding Corporate Leaders as much as possible whenever opportunity arises.

Executive Summary :

Fundamentally , Level 5 Leaders ( CEOs / Chairmen ) make the inroads into the Landscapes, where no one traveled earlier and leave permanent trail behind and build ordinary company into a " Built to Last " Institution with work focus to Organisation rather than Self and remain as a legendary Coprporate Leaders.

Their characteristic hallmarks are Humility and Extreme Professionalism and herewith giving below diagnosis of their DNA.

1 ) Genome Code of Level 5 Leaders by Jim Collins :

  • Studied 1435 Good Companies.

  • Examined their performance over 40 years.

  • Companies that outpaced the rest of the industry (exceeded the stock market by at least 3X over 15 years!) (independent of industry!).

  • Level 5 leaders channel their ego needs away from themselves and into the larger goal of building a great company.

  • It’s not that Level 5 leaders have no ego or self-interest.

Pic : Jim Collins

  • Indeed, they are incredibly ambitious—but their ambition is first and foremost for the institution, not for themselves.

  • Level 5 leaders attribute success to Team , when things go well (and if they cannot find a specific person or event to give credit to, they credit good luck).

  • At the same time, they took responsibility, never blaming bad luck when things go poorly.

Level 5 Leaders Model

2 ) What Makes a Leader by Daniel Goleman :

Goleman popularised the Emotional Intelliegence in the corporate world and the decoded

the same as given below :

Self - Awareness-Self-confidence, Realistic self-assessment .

Self -Regulation-Trustworthiness and integrity, openness to change.

Motivation – Strong drive to achieve, optimism, even in the face of failure.

Pic : Daniel Goleman

Empathy – Expertise in building and retaining talent, Service to Clients and Customers.

Social Skills – Expertise in building and leading Teams, Persuasiveness.

IQ and Technical Skills are important, but Emotional

Intelligence Is the sine qua non of Leadership….

3) The 10 Greatest CEOs of All Time - Level 5 Leaders by Jim Collins :

No. 10: David Packard , HP - Rejected the CEO club

No. 9: Katharine Graham , Washington Post.-Wasn't afraid of fear

No. 8: William McKnight , 3M- Disciplined creativity.

No. 7: David Maxwell , Fannie Mae -Turned a turnaround into art

No. 6: James Burke , Johnson & Johnson - Acted before crisis hit.

No. 5: Darwin Smith , Kimberly-Clark - Asked questions and moved rocks.

No. 4: George Merck , The Merck & Co - Put profit second.

No. 3: Sam Walton , Walmart -Overcame his charisma.

No . 2 : Bill Allen , Boeing - Thought bigger.

No. 1: Charles Coffin , GE - Built the stage on which they all played


MM Rao


Sources :


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